The Company of the Year (COY) Competition is Zambia's premier pitch competition for high school youth and the culmination of JA's highly acclaimed Company Program®, which teaches introductory business to hundreds of students in Zambia. Students learn how to start and run their own businesses from capitalization at the beginning of the academic year, going through developing and marketing a product or service and running their companies. They then compete nationally, with the winners representing their respective countries at the Africa level. COY allows young people to demonstrate their business acumen and spirit of entrepreneurship in a competitive environment. It is one of six similar regional competitions that take place annually within Junior Achievement's global network.