The Cha-Ching Curriculum targets primary school students and teaches financial literacy concepts around earning, budgeting, spending, and saving. They also learn about donating to make the world a better place for the less privileged. Six lesson plans of 45 minutes each are designed to run either as stand-alone sequential programs, or independently as additional learning that can be added on to any school programs.

The structure of each lesson includes learning activities based on the Cha-Ching lesson, a comics and a board game. JA Africa is also launching the Cha Ching TV Show in 2022 to bring Cha Ching's financial literacy training to millions of youth across Africa.